{"id":2148,"date":"2026-04-20T14:54:55","date_gmt":"2026-04-20T14:54:55","guid":{"rendered":"https:\/\/ezq.ca\/?page_id=2148"},"modified":"2026-04-20T14:59:27","modified_gmt":"2026-04-20T14:59:27","slug":"politique-de-confidentialite","status":"publish","type":"page","link":"https:\/\/ezq.ca\/en\/politique-de-confidentialite\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2148\" class=\"elementor elementor-2148\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec08ea e-flex e-con-boxed e-con e-parent\" data-id=\"6ec08ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cff9116 elementor-widget elementor-widget-text-editor\" data-id=\"cff9116\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Thank you for visiting the SG Conseils inc. website and reviewing its privacy policy (hereinafter the Policy).<\/p><p>By browsing our website or using our systems or services, you acknowledge that you have read and understood this policy and consent to your personal data and information being processed in accordance with it, where applicable.<\/p><p>This privacy policy consists of the following elements:<\/p><ol><li>Objectives of the privacy policy,<\/li><li>Entry into force,<\/li><li>Methods of obtaining consent,<\/li><li>Objectives of data collection,<\/li><li>Purposes of data processing,<\/li><li>Personal information collected,<\/li><li>The treatment processes used,<\/li><li>Terms and conditions for accessing and controlling personal information,<\/li><li>Sharing and reasons for sharing personal information with third parties,<\/li><li>Use of cookies and similar technologies,<\/li><li>Retention of personal information.<\/li><\/ol><h2>1. Objectives of the privacy policy:<\/h2><p>Respect for privacy and the protection of personal information are essential to us; therefore, through this Policy, we intend to protect them in accordance with applicable laws.<\/p><p>To ensure this protection, SG Conseils inc. undertakes to collect, process and share information that could identify an individual only when the latter has consented to it, unless permitted or required by law, in which case your consent will not be necessary.<\/p><p>The purpose of this Policy is to inform users about the reasons for and the methods by which SG Conseils Inc., or anyone acting on its behalf, will collect and use their personal information. It is written in clear language to ensure informed consent from users.<\/p><p>For the purposes of this Policy, \"personal information\" means any information about an identifiable individual or information that can be used to identify an individual. Where possible, we will anonymize, pseudonymize, and\/or aggregate this information so that it no longer identifies an individual.<\/p><h2>2. Entry into force<\/h2><p>This Policy applies from January 16, 2024.<\/p><p>This Policy replaces the Privacy Policy dated 16\/01\/2024<\/p><h2>3. The methods for obtaining consent<\/h2><p>We are committed to obtaining consent before collecting an individual's personal information.<br \/>Consent can be explicit or implicit and can be given directly by the person or by their authorized representative.<\/p><p>We prioritize obtaining explicit consent, whether verbally, electronically, or in writing.<br \/>However, implied consent can reasonably be inferred from a person's action or inaction.<br \/>For example, providing a name and address to receive a publication or a name and telephone number to get an answer to a question is considered implied consent to the collection of information containing personal information.<br \/>To determine the appropriate type of consent, we consider the sensitivity of the personal information involved, the purposes for which it is collected, and the reasonable expectations of a person in a similar situation.<\/p><p>If we want to use personal information for a new purpose, we will describe the intended use and ask for consent again.<\/p><p>It is not always possible, particularly in the context of a government request, to obtain an individual's consent to collect, use, or disclose their personal information. We commit to never disclosing this type of information except in accordance with this Policy, unless required or permitted to do so by law.<\/p><h2>4. Objectives of data collection<\/h2><p>The information collected is done so in accordance with the purposes and objectives set out in this privacy policy.<\/p><p>Here are some reasons why we collect your personal information:<\/p><ul><li><b>To provide products and services:\u00a0<\/b>We will collect and process the data and information necessary to fulfill our mission and contractual obligations.<\/li><li><b>To ensure and improve these products and services:\u00a0<\/b>The data collected during your interactions with our services may be used to analyze and improve the functioning of our products and services.<\/li><li><b>To develop new products and services, as well as for AI:\u00a0<\/b>The data collected may be used for research and development to offer new products and services to our users, particularly through advertising and marketing messages. Furthermore, the collected and aggregated data may be processed by algorithms using artificial intelligence.<\/li><li><b>To offer personalized products and services:\u00a0<\/b>The collection and analysis of data generated by your interactions with our services allows us to develop and create products and services that are relevant to always best meet your expectations in terms of culture and entertainment, in particular to plan adaptation measures for customers who require them.<\/li><li><b>To evaluate the performance of products and services:\u00a0<\/b>Data is collected to gather information on the advantages and disadvantages of our products and services, allowing us to evaluate them and address any issues as needed, particularly through surveys. This enables us to ensure the quality of our products and services and facilitates risk management.<\/li><li><b>To protect the privacy of our users.\u00a0<\/b>The data collected allows us to verify the identity and protect the privacy of people who communicate with us by telephone, electronically or otherwise.<\/li><li><b>To comply with legal obligations.\u00a0<\/b>The data is collected to comply with obligations arising from laws, regulations or international treaties.<\/li><\/ul><h2>5. Personal information collected<\/h2><p>SG Conseils inc. may collect personal information in various forms, but will do so only by lawful means and solely for the necessary purposes disclosed to you, as described in this Policy, or when permitted or required by law.<\/p><p>The personal information collected, as well as its sensitivity, may vary depending on the context of the interactions between you and SG Conseils inc. This is why we must prioritize informing you of the nature of the personal information we use.<\/p><p>We protect all personal information collected. Among the personal information that may be collected and used, we pay particular attention to:<\/p><p><b>Name and contact details.\u00a0<\/b>First and last name, email address, postal address, telephone number and other similar data used to communicate with you.<\/p><p><b>Proof of identity.\u00a0<\/b>Passwords, password hints and other similar security information used to identify you and access your account.<\/p><p><b>Demographic data.\u00a0<\/b>Data concerning you such as your age, your gender, your country and your language of communication.<\/p><p><b>Payment details.\u00a0<\/b>Data required to process your payments, such as the payment instrument number (e.g., your credit card number) and the associated security code.<\/p><p><b>Subscription data.\u00a0<\/b>Information about your subscriptions related to cultural events as well as newsletters from cultural companies.<\/p><p><b>Images and sounds.\u00a0<\/b>Audiovisual data to ensure the safety of our users, particularly at venues where cultural events take place for which we are organizers or hosts.<\/p><p><b>Interactions.\u00a0<\/b>Data relating to your use of the websites, platforms, and tools created. This is data that you provide in order to use the products. In other cases, such as error reports, it is data that we generate.<\/p><p>Other examples of interaction data that we collect include:<\/p><ul><li><b>Data on websites visited and usage.<\/b>\u00a0For example:<ul><li><b>Payment and account history.\u00a0<\/b>Data about the items you purchase and activities associated with your account.<\/li><li><b>Troubleshooting and help data.\u00a0<\/b>Data you provide when you contact SG Conseils inc. for help, including the products you use, and other information that helps us solve your problem.<\/li><\/ul><\/li><li><b>Interests and preferences.\u00a0<\/b>Data about your interests and preferences, such as the artists or musical styles that draw you to concerts, the types of exhibitions and\/or cultural events that interest you, and the cities you are willing to travel to for certain cultural events. Aside from the information you have explicitly provided, other data we collect sometimes allows us to define or infer your interests and preferences.<\/li><li><b>Data on content consumption.\u00a0<\/b>Data about multimedia content (e.g., television, video, music, audio, books, apps and games) that you access through our products.<\/li><li><b>Research and orders.\u00a0<\/b>Search queries and commands that you use when you use our website.<\/li><li><b>Textual, input and handwritten data.\u00a0<\/b>Textual, input and handwritten data, as well as any related information.<\/li><li><b>Location data.\u00a0<\/b>Data, which may or may not be precise, about the location of your device. For example, it is possible to collect location data from a device's IP address or from your account profile data indicating, with less precision, where you are located, such as the name of a city or a postal code.<\/li><li><b>Other data.\u00a0<\/b>Other data provided when you use our website, including data from Google Analytics.<\/li><\/ul><h2>6. The purposes of data processing:<\/h2><p><b>To provide our products and services.\u00a0<\/b>We use data to operate our products and services, as well as to provide you with rich and interactive experiences.<br \/>For example, improving navigation on our website.<\/p><p><b>Improvement of products and\/or services.\u00a0<\/b>We use the data to improve our products, including by adding new features or capabilities (Error reporting when purchasing a ticket, or when consulting an online program, etc.).<\/p><p><b>Customization.\u00a0<\/b>Some products include personalized features, such as recommendations that optimize your experiences and satisfaction. These features use automated processes to tailor your experiences based on the data we have about you, such as inferences we make about you and your product usage, activities, interests, and location.<\/p><p><b>Product and\/or service development.\u00a0<\/b>We use data to develop new products. For example, we use personal information, which we anonymize or pseudonymize, to better understand our customers' needs.<\/p><p><b>Customer support.\u00a0<\/b>We use the data to diagnose and resolve problems related to products and\/or services, restore access to your personal account, and provide other support and assistance services.<\/p><p><b>Contribute to securing and resolving problems.\u00a0<\/b>We use data to help secure and troubleshoot our products and services. This includes using data to ensure the security of services offered to our customers, detecting malware and malicious activity, resolving performance and compatibility issues to help customers get the most out of their experience, and informing them of updates to our products and services. This may include using automated systems to detect security issues.<\/p><p><b>Security.\u00a0<\/b>We use data to protect the security of our products and our customers. Our security features can prevent malware from running and notify users when malware is detected on their device, or use video surveillance to ensure public safety at events.<\/p><p><b>Surveys and promotional communications.\u00a0<\/b>We use the data we collect to provide surveys and promotional communications. You can subscribe to email newsletters, participate in surveys, and choose whether or not to receive promotional communications from SG Conseils Inc. by email, SMS, mail, and telephone. For more information about managing your contact information, email subscriptions, and promotional communications, please see the \"Accessing and Controlling Your Personal Information\" section of this Policy.<\/p><p><b>Relevant offers.\u00a0<\/b>SG Conseils Inc. uses data to provide you with relevant and important information about the products and services offered. We analyze data from various sources to predict the information that will be most interesting and relevant to you and communicate it to you in different ways. For example, we can predict your interests in entertainment and suggest new activities that might appeal to you.<\/p><p><b>Advertisement.\u00a0<\/b>SG Conseils Inc. uses data collected through its interactions with you, some of our products, and third-party websites to advertise our products and services, including on third-party sites. We may sometimes use automated processes to make advertisements more relevant.<\/p><p><b>Commercial transactions.\u00a0<\/b>We use data to process your transactions with us. For example, we process payment information to provide customers with product subscriptions and use contact details to provide products purchased from our online stores\/ticketing service.<\/p><p><b>Creation of reports and business operations.\u00a0<\/b>We use data to analyze our operations and improve the decision-making process. This allows us to make informed decisions and generate reports on the performance of our business.<\/p><p><b>Protection of rights and property.\u00a0<\/b>We use data to detect and prevent fraud, resolve disputes, enforce contracts, and protect our property. For example, we use data to confirm the validity of tickets sold in order to combat fraud. We may use automated processes to detect and prevent activities that violate our rights and the rights of others.<\/p><p><b>Legal compliance.\u00a0<\/b>We process data to comply with the law. For example, we use our customers' ages to ensure we meet our obligations regarding children's privacy or to verify that the customer meets the recommended age for the audience. We also process contact details and identifiers to help customers exercise their data protection rights.<\/p><p><b>Research.\u00a0<\/b>We use data to conduct research, including for scientific purposes and in the public interest, where permitted by law.<\/p><h2>7. The treatment processes used<\/h2><p>SG Conseils Inc. places the utmost importance on the security of your personal information and is committed to processing it in accordance with industry standards, solely for the purposes for which it is collected, as described in this policy or in a specific notice. However, absolute security is impossible given the inherent limitations of internet transmission. Therefore, any information transmitted to us is ultimately at the user's own risk.<\/p><h2>8. Procedures for accessing and controlling personal information<\/h2><p>SG Conseils inc. ensures that all personal information in its possession is as accurate, current and complete as necessary for the purposes for which it is used.<\/p><p>You have the right to request access to your personal information for verification purposes and to request a correction if it is inaccurate. If you believe your personal information is inaccurate or if you wish to access your personal information, you can make a request using the contact details provided at the end of this Policy.<\/p><p>To the best of our ability, we will provide you with timely access to your personal information. However, for security reasons, we may need to verify your identity.<\/p><p>Furthermore, there may be circumstances in which we cannot provide you with access to your personal information. This includes situations where access could lead to the disclosure of another person's personal information, and that person refuses to consent to such disclosure, or where legal restrictions apply. If such a situation arises, we will inform you of the reason why we cannot provide you with access to your personal information.<\/p><p>If your request concerns data appearing on third-party web pages or platforms, please contact those third parties directly.<\/p><h2>9. Sharing and reasons for sharing personal information with third parties<\/h2><p>We do not share your personal information with companies, organizations, or individuals outside of SG Conseils Inc., except with our authorized suppliers and partners who need access to the information for the purposes listed in this policy and within its limits, as well as in the following cases:<\/p><ul><li>With your consent.<\/li><li>For storage on cloud servers, personal information may pass through third-party jurisdictions. Note that we only use the services of reputable companies with privacy policies.<\/li><li>For external processing purposes: We transmit personal information to other companies or trusted individuals who process it on our behalf, according to our instructions.<br \/>in accordance with this privacy policy, with a degree of data security at least equivalent to ours and in compliance with any other appropriate security and confidentiality measures.<p>Specifically, we use third-party provider services to pool, clean, and analyze data<br \/>in the cultural sector so that they can make use of this data and develop tools for the benefit of the public or stakeholders in the sector.<br \/>To do this, these providers process the information provided in the following way:<\/p><ul><li>The data is first prepared, then classified so that it can be used.<\/li><li>Based on the prepared data, the provider creates aggregate statistics containing general, non-personal information, sometimes combined with data from similar sources. This pooled data is then used to generate overall statistics such as origin analyses (primarily via postal codes), seasonality analyses, and pricing analyses (like shopping basket analysis).<\/li><li>This data is then enriched using two different methods. The first is enrichment through the use of freely available third-party data, such as socio-demographic data from the Census via postal code. The second method is called enrichment by inference. Enrichment by inference involves, for example, in the context of purchasing a ticket at the \"under 25\" fare, inferring that the individual in question is under 25 years old.<\/li><\/ul><\/li><li>For legal reasons: We transmit personal information outside our company if access to it is necessary to comply with applicable laws and regulations.<\/li><\/ul><p>SG Conseils inc. undertakes not to sell or rent your personal information to any third party.<\/p><h2>10. Witnesses and similar technologies<\/h2><p>SG Conseils Inc. may use cookies, web beacons, tracking pixels, log files, or other technologies to collect certain personal information about visitors to our websites, as well as recipients of our newsletters, invitations, and other communications. Cookies are pieces of information transmitted by the server to the browser during a website visit that uniquely identify the current connection. This data may include information such as your Internet Protocol (IP) address, browser type, browser version, the pages of our site you visit, the time and date of your visit, the time spent on the site, and other statistics.<\/p><p>The cookies used are primarily for retrieving search history and shopping carts (e.g., ticket purchases) related to the session, to facilitate the user's online browsing experience. It is important to know that enabling cookies may, depending on the chosen configuration, allow other servers to install cookies on your system. You can configure your browser settings to notify you when cookies are present, giving you the option to accept or reject them.<\/p><p>Please note that our website may contain links or references to third-party websites. This policy ceases to apply upon leaving our website, and SG Conseils Inc. is not responsible for the collection or processing of personal information by these third parties or through these external sources.<\/p><h2>11. Retention of personal information<\/h2><p>SG Conseils Inc. retains collected data for varying periods of time, depending on its nature and its usefulness in providing our products and services. During the retention period, SG Conseils Inc. takes physical and technical measures to ensure the security of data containing personal information.<\/p><p>The main places where personal information is stored are the cities in<br \/>in which SG Conseils Inc. has offices or facilities and in the cities in<br \/>which IT CLOUD owns servers containing the data collected by SG<br \/>Conseils inc.<\/p><p>Personal information may be stored outside the country in which you live if a third-party provider or other entity to whom we disclose personal information in accordance with this Policy is located outside that country. In such cases, personal information may be subject to the local laws of the countries or territories in which the information is collected, used, disclosed, or stored, and government and law enforcement authorities in those countries or territories may have access to it.<\/p><p>Once the retention period has expired, personal information is destroyed. Only statistics or reports containing de-identified and anonymized data may be retained for extended periods.<\/p><h2>Other information<\/h2><p class=\"italique\">Changes to these rules:<\/p><p>We make changes to this Privacy Policy from time to time.<br \/>Any reduction of your rights under this Privacy Policy cannot be applied without your explicit consent.<br \/>We always indicate the date on which the last changes were made.<br \/>If the changes are significant, we will post a prominent notice on our website (including, for some services, via email notification).<\/p><p class=\"italique\">Person in charge of compliance:<\/p><p>For any questions, comments, or complaints regarding this policy, you can contact the person responsible for ensuring compliance with this privacy policy:<\/p><p>Serge Guillot<\/p><p>SG Conseils inc.<\/p><p>1054 Leonardo-Da Vinci, Sherbrooke, Quebec, J1R 0S9<\/p><p>Phone :\u00a0<a href=\"tel:819-620-8540\">819-620-8540<\/a><\/p><p>E-mail :\u00a0<a href=\"mailto:sguillot@sgconseils.ca\">sguillot@sgconseils.ca<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p class=\"tx-excerpt\">Merci de visiter le site Internet de SG Conseils inc. et de prendre connaissance de sa politique de confidentialit\u00e9 (ci-apr\u00e8s la Politique). En naviguant sur notre site Internet ou en utilisant nos syst\u00e8mes ou nos...<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2148","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Politique de confidentialit\u00e9 - EZQ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ezq.ca\/en\/politique-de-confidentialite\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Politique de confidentialit\u00e9 - EZQ\" \/>\n<meta property=\"og:description\" content=\"Merci de visiter le site Internet de SG Conseils inc. et de prendre connaissance de sa politique de confidentialit\u00e9 (ci-apr\u00e8s la Politique). 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